What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s and out’s of the industry and what makes it effective. Here’s an inside look:

Automatic

Consistency is one of the most important components of any advertising. One of the benefits of direct mail is that it can be planned out and sent at specific intervals in the future, without the stress of micromanaging it. Plan once, then focus on your other marketing, knowing your direct mail campaign is working.

Affordable

Direct mail is one of the most cost-effective forms of marketing per person, and it offers effective and reliable results. Studies have shown that receivers of direct mail remember it and find it to be credible, often going to online sources to verify and engage further.

Low cost means little if there is no return on the investment. Match the political direct mail campaign to tracking methods to ensure you are meeting your goals, and maximizing your budget for effectiveness.

Timing is Crucial

Plumb marketing understands that timing is crucial, which is why they build a full direct mail marketing program for you so that mail drops at the opportune times in your campaign. Tracking to make sure mail gets to its intended target by specific dates is possible.

Urgency and attention to detail is invaluable when it comes to your campaign, so it can’t be left up to just anyone. A trust-worthy direct mail provider with a solid marketing strategy will be your best fit.

Data Driven

Demographic data is important when it comes to any advertising campaign, and direct mail allows for targeting to the audiences you need to reach. Remarketing services help reinforce the message and encourage action to be taken.

With social media, email, and lead matching technology, you can merge both on and offline methods to create multi-points of engagement effortlessly. Our ResponseBuilder technology will prove that direct mail plus digital is a recipe for success.

When it comes to political direct mail campaigns, Plumb Marketing has the experience to create an effective and powerful campaign that you simply create once and let work. Learn more about how it can be used for amazing results with the downloadable resources at: https://www.plumbmarketing.com/industries-served/political/, or, contact us today to get answers to your questions and a quote.

The post Create a Winning Strategy With Political Direct Mail appeared first on Mail Masters.

As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired achievements are.

Marketing is one of the biggest areas business owners look for higher returns. Better sales and marketing efforts directly result revenue, so it makes sense that a fresh perspective or tactic would be time well spent investigating.

One of these strategies could include adding direct mail to your 2020 marketing plan, or freshening it up.

Why Direct Mail?

Affordable. Direct mail is one of the most cost effective forms of marketing, and new studies are showing the popularity is once again growing. While many business owners abandoned direct mail for online and digital platforms, e-mail marketing and online ads have created confusion, overwhelm, and suspicion. 

Direct mail, especially if personalized, is seen as reputable, especially among Millennials. Combined with digital tracking and retargeting, direct mail allows you to speak to your clients, or prospects in ways not possible before.

Predictable. When combining direct mail with technology such as Response Builder, tracking is possible. Equipped with this data, adjustments can be made to create predictable results, and consistent Return on Investment.

Lead Generation. There is a good reason that direct mail is popular among restaurants, retailers and service providers. It’s easy to track where customers are coming from, because they are redeeming the coupons and special offers only made through the campaign. Not only that, but they often share the experience with others, building loyalty and generating more leads.

Automated. Whether your client list, a purchased and targeted list, or a combination of both, your direct mail provider handles all the details. Choose your direct mail pieces and on a month to month basis, the mail will be sent. Use tracking codes for both on and offline activity and see what’s working, and make adjustments to get even better results.

Some Fresh Direct Mail Ideas

Use amazing personalization. Personalization gets mail noticed and opened. Digital technology has some fun and exciting new ways to customize mail including writing the customer’s name in a unique pattern (like icing on a birthday cake, for example).

Digital print on demand offers beautiful templates for you to just enter your info and go. It’s easy and convenient to choose a look and send it out quickly, and affordably.

Send a customer loyalty building birthday campaign. Invite customers back into business with you by sending a birthday card, and a special gift or offer.

Special occasion or holiday? Target the audience ready to make a buying decision – for example, gym discounts or smoking cessation products for the new year.

Service reminders are also a great option for direct mail. Let your customers know when it’s time to change their oil, schedule their dental check-up, or do a furnace tune-up. If you are in a service industry, use direct mail to stay relevant and top of mind and watch repeat sales climb.

To learn more about our direct mail programs, contact us today or visit us at https://www.plumbmarketing.com/packages/. We are ready to help you build something greater in 2020.

The post Ready to Kick Off 2020 With a Stellar Automated Marketing Plan? appeared first on Mail Masters.

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer!

Sending a direct mail campaign to your customers on their birthday can be a fun way to build customer loyalty and increase sales. Affordable and with a predictable return-on-investment, a birthday direct mail campaign can be a win-win for both you and your clients or prospects. Letters, greeting cards or postcards can automatically be addressed and sent on your behalf every month, and is already a popular model for retailers, restaurants and personal service providers.

Here are some tips to make it extra special (and effective):

Personalize It

Studies have shown that personalized mail is more effective than general bulk mail, and there is no better time or way to personalize than by wishing a happy birthday! Graphics that have their name will really pop – such as writing their name in frosting on an image of a cake!

Make an Offer

Offer a free gift, discount, or other special birthday offer to celebrate the client/prospect and encourage them to do business with you. Make the gift unique – something they can’t get any other way, to encourage customers to sign up for a birthday list and stay active year-round.

Keep It Fun

While many people can get bombarded with ads, a birthday card allows you to cut through the “noise” and grow brand awareness with a soft approach. Track interest and return with corresponding online methods using Response Builder.

Invite Others

Birthday mailer programs are popular for restaurants, personal services, home and vehicle repair services, and retailers because they know that when they market to those having a birthday, that person will likely bring a friend (or more), and tell others about it. Make your offer shareable in a way that others will also want to participate (while also creating an upsell).

Interested in learning more and how it could work for your business? Learn more about pricing, features and how to maximize your direct mail campaign with online methods, visit us at https://www.plumbmarketing.com/birthday-mailer-program/.

The post Building Customer Loyalty With Birthday Direct Mail appeared first on Mail Masters.

Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such as a birthday, holiday or anniversary. They are an excellent way to share with clients, partners and vendors that you are grateful for them without any type of “selling.” Enjoy this article from Vivid Greetings that shares 9 reasons to send greeting cards, especially during the holidays.

https://vividgreetings.com/8-reasons-why-greeting-cards-work/

The post 9 Reasons Why Holiday Cards Work appeared first on Mail Masters.

The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly.

Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming back to your store, they come from their friends too. To be effective, a newsletter has to have several components in place. Let’s look at two of the most effective components that are missed by 97% of business owners who put out newsletters.

• A newsletter must go out consistently in the physical mail on a monthly basis. Once a consumer is trained to expect your newsletter they will wait in anticipation and with baited breath for it to arrive in their mailbox monthly.
• The newsletter should have information that they want and need to read. The information should not just be about your business and promoting yourself. It should contain information that they need in order to have a better quality of life.

Printed, mailed newsletters may seem like a thing of the past. Yet, when done correctly can be a powerful to build brand trust, share knowledge to improve the buyer’s experience and generate more business.

The post Power of a Mailed Newsletter appeared first on Mail Masters.

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to get engagement.

Video-enhanced print, augmented reality, virtual reality and near field communication bring today’s hottest technology to the mailbox. This video shows some amazing and creative examples you need to see to believe. You’ll be inspired, and likely checking your own mail box for these.

Watch the video here: https://www.youtube.com/watch?v=3267iP-CUyM

The post Stand Out Among Holiday Mail With These Tips appeared first on Mail Masters.

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.”

1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive connection, medical recommendations and more.

2. Tap into emotion. The strongest emotions are: guilt, flattery, anger, greed, exclusivity, fear and salvation. Employ images and copy that elicit a defined response and you’ll receive a greater response to your campaign.

3. Send potential customers useful, appropriate information. Enclose a booklet detailing several ways to decorate a new house, for example.

4. Make it easy to respond. Use technology like QR codes and a pURL or personalized URL for each of your respondents that takes him or her to her own web landing page.

Read the entire article.

The post Four Hooks for Mover Direct Mail appeared first on Mail Masters.

Dear Millennials peeking at Snapchat and humming along to the Black Keys:

Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your direct mail success will come from honing an exquisite mailing list. Forty percent will depend on the strength of the direct mail offer you send your target audience. The remaining 20 percent will stem from design, copy and the images you use in your print matter. This means spending hours on an eye-popping delivery system isn’t the best use of your effort. Know who you want to target; offer them a deal they can’t refuse and keep it simple. Then, test your message on a small portion of your mailing list. If you’re successful, you can broaden your reach and reap the rewards. P.S., please don’t forget to proofread, state your call to action very clearly, drive your customers to your website and follow up when they contact you! That should keep your business from going the direction of T-Rex and his lumbering pals. Read on to learn more.

The post Three Do’s and Don’ts if You are Considering Direct Mail Marketing appeared first on Mail Masters.

William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and gain no return. How can you ensure success? Get to know your target customers’ likes and habits and tailor your direct mail message for them. Without research, who would know that 42 percent of 25 to 34-year-old consumers actually read their snail mail immediately and 92 percent of them are regularly inspired by direct mail to make purchases!

A few of the most powerful times to send direct mail: Holidays, birthdays, when you have something unique to say and when you have ample time to follow up on leads. For the first two, most people are generally more receptive to offers and spend more money when they are in a celebratory mood. Sending direct mail only when you have a strong message or important information to convey can build trust with your potential customers. Finally, 48 percent of sales people don’t follow up on carefully-harvested leads! That’s a lot of business that is simply left to rot on the vine. Read the entire article.

The post How and when you should actually use direct mail? appeared first on Mail Masters.

Any one of the traits on the list could make or break your direct mail campaign, so it’s important to understand them, and set yourself up for success to avoid losing time, money and customers.

Get the list of direct mail marketing don’ts here: https://www.entrepreneur.com/article/279157

The post If Your Direct Mail Marketing Isn’t Working, This Could Be Why appeared first on Mail Masters.