Just recently we have put a system outline in place that can help you visualize what your marketing needs to include in order to be successful. I’m going to go through a bunch of them here. If you want the rest, just send me an email to Lynndell@mailmasters.net and I’ll send the entire packet out to you.

The 20-Step Sales Funnel

Step 1: Create a powerful, unique marketing message (a compelling story) that separates you from your competition. This statement/offer needs to be a clear and concise reason to call you versus anyone else.

Step 2: Create your list of prospects. Starting with your existing database of past/current clients & S.O.I. – then branching out to three target audiences. We want to hit a total of 4 different sources with your offer/message/story.

Step 3: Create a 6-part video series that explains your story, marketing message, system, approach, methodology to solving the prospects main problems / challenges / misconceptions / mistakes when purchasing your product/service. Each video should be outlined/scripted, 1-2 minutes in length and cover 1 topic.

Step 4: Create a Recorded Interview CD with the same content as the 6-part video series. This audio should be 20-30 minutes in length.

Step 5: Create a “Free Report” by getting the CD transcribed. The length of this document should be 4-6 pages and can be used as a download / handout.

Step 6: Create a “Landing-Page” website that can offer the 6-part video series, CD & “Free Report” to interested prospects.

Step 7: Create a 1-page sales letter for the free information offer.

Step 8: Create a full-color brochure for the free information offer.

Step 9: Create 2 multi-use postcards for the free information offer.

Step 10: Create 4 emails for the free information offer.

If you want the rest of the list, just send me an email & I’ll get it right out to you.

The post 20 Steps to Marketing Success appeared first on Mail Masters.

1. Find a market (a group of people) that has needs and desires not being met.
2. The market must have people both able and willing to pay to have their unfulfilled needs and desires met.
3. This market must match up with what you can and are willing to deliver, and one that you could make a compelling argument for you doing it.
4. Create a question to ask that market.
5. Offer something to those that answered the question in a particular way.
6. Sell something to this group of people.

Sounds simple. It is. But most businesses fail at it miserably.

In my observation, many businesses never define their target audience well enough to really separate themselves from the competition. So step number one above is already out the window before the marketing even gets into place.

You may be asking how you pick a market. After all, you may service all types of businesses in a geographical area.

Find A Market

Let’s look at how to “Find A Market”, and use a commercial insurance agent as an example. If you had a commercial insurance agency, you might find that any business would be a good target for you. After all, every business needs insurance. But “Every Business” is a very difficult group to market to.

For one, it’s too big. You probably don’t have enough marketing dollars to touch everyone in your “market”. Two, “every business” is not a specific enough target that you can create a killer message for. And if you’re not specific, your marketing will be generic and incapable of speaking directly to the prospect.

Even though you could literally serve every type of business as a commercial insurer, your marketing needs to cater to a specific audience for your message to have meaning.  Your message will NEVER resonate with everyone, so it needs to be specifically targeted.

Segment Your Audience

So what are you to do? How about looking through your database and finding a few companies that are in the same industry? Let’s say you find two or three businesses in the IT category, and you happen to like working with them. Now develop a marketing message that specifically speaks to the needs of an IT company.

You could use a message like…”Good News for all Denver based IT Companies……..I can save you up to 24% on your business insurance”. You may include a testimonial from one of your IT customers along with a summary of typical problems IT companies run into, an offer and a call to action. And POW; you have a much more powerful piece of marketing that will produce more results than a generic message going out to every business category.

Deliver Your Message

Once you have this message, you can place it using hundreds of marketing tactics. From direct mail, to ad placements, pay per click, social media and the list goes on and on.

If you would like to have a brain storming session on picking a niche market and developing a message that will resonate with that audience, send Lynndell an email at Lynndell@mailmasters.net to set up a time to talk. You can call as well to 303-607-9424.

The post 6 Steps to Crushing Your Competition With Effective Marketing appeared first on Mail Masters.

Impact of your business operations

Saturday mail delivery ending

Manage operational consequences

The post Will the new Postal Service delivery impact your direct mail business? appeared first on Mail Masters.

When done correctly, good marketing and business relationships create that holy grail of business, the “multiplier effect”. Remember that old shampoo commercial on tv, probably the predecessor to social media, that boasted their happy customers “tell 2 friends, who tell 2 friends” and so on?

Make your holiday cards stand out and take them to the next level by rewarding your best customers. Include a free gift or service give away that you can afford that will incent your customers to reward you with their loyalty and also, “they’ll tell 2 friends…”.

Mail Masters’ affordable card packages allow you to the flexibility to have a custom design with enough left over to include something extra.

Call us today at 303-607-9424 to get started, orders are due by December 6!

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