Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such as a birthday, holiday or anniversary. They are an excellent way to share with clients, partners and vendors that you are grateful for them without any type of “selling.” Enjoy this article from Vivid Greetings that shares 9 reasons to send greeting cards, especially during the holidays.

https://vividgreetings.com/8-reasons-why-greeting-cards-work/

The post 9 Reasons Why Holiday Cards Work appeared first on Mail Masters.

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to get engagement.

Video-enhanced print, augmented reality, virtual reality and near field communication bring today’s hottest technology to the mailbox. This video shows some amazing and creative examples you need to see to believe. You’ll be inspired, and likely checking your own mail box for these.

Watch the video here: https://www.youtube.com/watch?v=3267iP-CUyM

The post Stand Out Among Holiday Mail With These Tips appeared first on Mail Masters.